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A fresh approach to the HEIA/McCormick Flavour Forecast Recipe Challenge

McCormick launches its 2019 Flavour Forecast® transformation

In early 2019, McCormick revealed it was jumpstarting a year-round, always-on approach to its nearly 20-year-old Flavour Forecast annual report. Flavour Forecast, which has always highlighted fresh flavour insights and inspiration from around the globe, will now convene in real time an evolving flavour conversation through podcasts, a video series, Instagram and Pinterest.

The McCormick® Flavour Forecast® platform is the destination for people everywhere who are passionate about knowing the latest in flavour—at restaurants, on retail shelves, in home kitchens and beyond. Flavour Forecast will feature quarterly, in-depth flavour topics and weekly inspirational ideas, plus share vibrant images and videos, educational podcasts, delicious recipes and insider content from a global community of experts, chefs, influencers and flavour forecasters.

The new, curated global platform is the place to discover what flavours are on the horizon, what everyone will be talking about, what we will be experimenting with and what flavours McCormick dares you to try now. McCormick invites everyone to join the conversation by following the @flavorforecast Instagram feed.

McCormick/HEIA 2019 Flavour Forecast Recipe Challenge

The new platform has resulted in a fresh approach for the McCormick/HEIA Flavour Forecast Recipe Challenge. In 2019 participating students will get to delve deep into two flavour trends: Need For Seeds and Mexicana Vegana.

What's involved?

Three original recipes are required. This means your entry will have two recipes from one Trend, and one recipe from the other Trend. The criteria remain the same from previous years. All dishes must serve two, must fall within a budget of $26 for all three dishes, and must only have one discretionary dish.

Additional resources are available, including handy recipes, fact sheets on some of the more unusual ingredients and four videos that provide some great background into the trends.

Please contact neredith@marketmaker.com.au for a copy of your competition pack or download your copy here.

Entries close 18th October 2019.

Prizes

National school prize

The school with the national winning entry will receive a $2000 gift voucher plus an HEIA one-year school membership (for up to 6 teachers at the school) valued at $400. Visit here for full membership benefits.

National student prize

The individual or team that submits the national winning entry will receive $500 worth of gift cards. If a team wins, the $500 will be distributed evenly amongst team members.

State/territory school prizes

The winning entry from each state/ territory (ACT/NSW, NT/SA, QLD, VIC/TAS, WA) will receive a Tupperware prize pack for the classroom valued at $1360*. In addition, each state/territory winner will receive a supply of McCormick herbs and spices for the classroom (valued at $500).

Certificates

Participation certificates will be sent to all students who enter.

A webinar will be held on Tuesday 7 May 2019 to provide some additional hints and tips for a successful submission. Details are available here.




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